Studio Hue
A Successful Rebrand.
CLIENT OBJECTIVE: REBRAND
Studio Hue (formally known as Dayton Microblading) is a boutique permanent cosmetics studio and training academy serving Dayton, Cincinnati, and the tri-state areas. The studio needed to boost brand awareness by rebranding itself and merging its multiple locations under one brand name and identity.
SOLUTION: NEW BRAND IDENTITY AND WEBSITE
A new logo was designed to visually illustrate the brand's personality-- minimalist design with simple contrasting colors accurately portraying the company's updated tone and appearance. The logo and web design visually align ensuring a cohesive look. The following deliverables were provided:
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New brand identity
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Updated web design
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Digital Assets
RESULT: DECREASED CANCELLATIONS AND BOOSTED CREDIBILITY AS A TRUSTED TRAINING FACILITY
In addition to receiving a clean, minimalist-styled website, Studio Hue increased appointment bookings by pre-qualifying clients via an interactive questionnaire on the website. This particular feature informed the client of their eligibility to receive a service, directly decreasing the number of canceled appointments due to ineligibility. The new website also promotes the studio's training program.
The sleek design of the new logo corresponds with the web design-- transferring the brand's image across multiple platforms and mediums.
