Studio Hue

CLIENT OBJECTIVE: REBRAND
Studio Hue (formally known as Dayton Microblading) is a boutique permanent cosmetics studio and training academy serving Dayton, Cincinnati, and the tri-state areas. The studio needed to boost brand awareness by rebranding itself and merging its multiple locations under one brand name and identity. ​

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SOLUTION: NEW BRAND IDENTITY AND WEBSITE
A new logo was designed to visually illustrate the brand's personality-- minimalist design with simple contrasting colors accurately portraying the company's updated tone and appearance. The logo and web design visually align ensuring a cohesive look. The following deliverables were provided:

• New brand identity

• Updated web design

• Digital Assets

   

RESULT: DECREASED CANCELLATIONS AND BOOSTED CREDIBILITY AS A TRUSTED TRAINING FACILITY

In addition to receiving a clean, minimalist-styled website, Studio Hue increased appointment bookings by pre-qualifying clients via an interactive questionnaire on the website. This particular feature informed the client of their eligibility to receive a service, directly decreasing the number of canceled appointments due to ineligibility. The new website also promotes the studio's training program.

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The sleek design of the new logo corresponds with the web design-- transferring the brand's image across multiple platforms and mediums.