Just Call Me Sugar
Brand and Web Design
CLIENT OBJECTIVE: CREATE A UNIQUE BRAND IDENTITY AND ESTABLISH A DIGITAL PRESENCE
Lindsey Molloy, the creative force behind Just Call Me Sugar, was at a pivotal point with her event design company. Known for transforming spaces into breathtaking experiences and crafting delectable custom cakes and treats, Lindsey's side hustle demanded to be turned into a fully-fledged, marketable business. She sought a partner who could encapsulate her vision and essence into a brand identity and digital presence, turning her passion into a professional and appealing brand.
SOLUTION: NEW LOGO + WEBSITE + BRAND GUIDELINES
Our team took on the delightful challenge of bringing Lindsey’s vibrant and sweet vision to life. We understood that Just Call Me Sugar needed a brand and digital presence as unique and appealing as its offerings. Our solution encompassed a comprehensive approach:
Brand Design: We developed a cohesive brand identity starting with a charming logo design that reflects the brand's creativity and sweetness. A carefully selected color palette and font palette were chosen to evoke the warmth and joy of Lindsey's creations. A brand mood board and a detailed brand style guide ensured consistency across all platforms.
Light Brand Messaging: We crafted a mission statement that resonates with the brand’s ethos, along with a brand tone and voice that perfectly echoes Lindsey’s personal touch and commitment to her craft.
Web Design: Our team designed a stunning, responsive, and mobile-friendly 5-page website. It includes a custom customer feedback page to showcase client testimonials, a detailed contact form tailored to gather essential information from clients, and we assisted in web domain connection to ensure a smooth and professional online presence.
Website Launch Day: To celebrate and announce the launch of the website, we created an engaging social media graphic and caption, capturing the essence of Just Call Me Sugar and inviting the audience to explore the new digital space.
The web design is clean and easy to navigate, with images aligned with sports, youth, and 'easter egg' photos of butterflies to reflect the logo.
RESULT: INCREASED ENGAGEMENT AND BUSINESS INQUIRIES
The transformation of Just Call Me Sugar from a side hustle to a professionally branded business was met with phenomenal success. The new brand identity and website have not only captured Lindsey’s vision but also significantly elevated her market presence. The website has become a portal for clients to immerse themselves in the world of creativity and sweetness that Lindsey offers, leading to increased engagement and business inquiries.
Brand Identity Design
Brand + Web Design Mood Board