DevelopingME!
A Successful Rebrand.
CLIENT OBJECTIVE: POSITION THE BUSINESS AS A TRUSTED COUNSELING RESOURCE
DevelopingMe!, a counseling and consulting firm, is dedicated to fostering the biological, psychological, social, and environmental growth of young adults, adults, athletes, coaches, and athletic trainers. To start carving out its identity within the mental health arena, DevelopingMe! sought a compelling logo and an enhanced website.
SOLUTION: NEW LOGO + WEBSITE + BRAND GUIDELINES
The journey of transformation resonates at the heart of DevelopingME’s brand narrative, encapsulated by the metaphor of a caterpillar evolving into a butterfly. This transformative imagery is central to the new logo, which features a butterfly with outstretched wings, symbolizing the potential growth and metamorphosis clients can expect through DevelopingME's services.
The website design emphasizes simplicity and ease of use, incorporating imagery related to sports and youth, as well as subtle references to butterflies, mirroring the logo and reinforcing the brand’s theme of transformation.
RESULT: ENHANCED BRAND RECOGNITION AND AUTHORITY
Since the launch of its rebranded elements, DevelopingMe! has not only witnessed an uptick in new client registrations but has also begun solidifying its standing as a credible entity in the therapeutic community. This recognition has been further bolstered by the firm’s active engagement in thought leadership through blog posts, webinars, and public speaking opportunities, showcasing their expertise and contributing to their growing reputation in the field.
Brand Identity Evolution
LOGO REFRESH: This project originally began as a logo refresh. The refreshed logo is more modern with solid, pastel colors. The choice of a thinner, cleaner font aligns with the new style of the refreshed logo.
COMPLETE REBRAND EXPLORATION: After discussing the messaging and tone of the company, the client opted to explore the option of a completely new brand identity. During this process, there were several rounds of iterations.
NEW BRAND IDENTITY: Incorporating the butterfly and the infinity symbol, the idea of the butterfly signifies the evolution one experiences when going through counseling. The infinity symbol represents the infinite amount of time and changes a person experiences throughout their evolution journey.
COLOR PALETTE: Collectively, these colors represent the company's mood.
