A Media Victory
CLIENT OBJECTIVE: LEAD CONVERSION
The Lown Institute is a nonprofit organization that’s all about getting patients the right healthcare, not just more healthcare. They needed a video to show at their big annual conference, and, more importantly, drive sign-ups for their Right Care Alliance program.
SOLUTION: BRAND VIDEO
By contrasting an emotive reading of the Hippocratic Oath with visuals that contradict the essence of the pledge, we illustrated the dissonance between intentions and the current state of healthcare.
The Lown Institute doubled the number of Right Care Alliance members post-video release. They directly correlate this to the impact of this video. The video was also awarded a Gold Addy Award in 2017.